01 · Input
The dilemma
Should a £4m ARR B2B SaaS company enter the US market now, or wait until its UK operation reaches consistent profitability?
Company stageSeries B
Current ARR£4m
Proposed investment£1.2m
Decision horizon12 months
The question is intentionally framed with a strategic choice, a financial constraint, and a time horizon. Strong inputs give the board something specific to challenge.